PR expert, Michelle Love-Johnson MBA, Endorses Social Media for Event Promotion and Cause-Marketing Campaigns
"Event marketing and social media are the new peanut butter and jelly," Love-Johnson joked. She credits social media and e-commerce for "leveling the promotions playing field" for many cause-marketing programs and small businesses, nationwide.

HARTLAND, WI, April 14, 2010 /24-7PressRelease/ -- Public relations expert and business college instructor, Michelle Love-Johnson, credits social media and e-commerce for "leveling the promotions playing field" for many fund-raising events, cause-marketing programs, and small businesses nationwide.

Recently, ClearVision Public Relations directed the marketing and e-commerce strategy for a major charity's event. ClearVision's recommendations included renaming the event, developing a tagline and new look, promotion through grassroots marketing and PR strategies, email marketing and social media infrastructures, and the launch of an e-commerce enabled event website. Love-Johnson noted, "After encouraging the event director to embrace a new event persona and e-commerce philosophy, we designed a promotions program that relied on social media and volunteer media outreach." ClearVision's strategy was implemented and ticket revenues increased more than 30 times during the first year.

Love-Johnson further commented on social media for promotions, "A social media-enabled campaign strategy is sound for small budget events that can develop an online following. Most cause-marketing programs and event teams lean on technology to cost-effectively raise funds for their charities, sell tickets or to promote contests."

"Event marketing and social media are the new peanut butter and jelly," Love-Johnson joked.

Press Release Contact Information:

Michelle Love-Johnson
ClearVision Strategic Marketing
Founder & President
1018 Woods Drive Suite 110
Hartland, WI
USA 53029
Voice: 262-391-7868
Fax: 866-523-1042
Website: Visit Our Website